Finally, a natural product for redheads with anti-fading agents! Pureology introduces a brand-new line to gingers! Everything from color-enriching shampoo, conditioner, Argon oil as well as in-between color treatments. The results are completely natural as well as vibrant; hair is full of body, bounce and sheen.
The Pureology Vivids line is the perfect solution for the in-between color times at home or those spans of time away from your professional color stylist. Excellent results can be expected. Whether you have cooper, strawberry blonde or mahogany, the Reviving Red, oil-infused system was specifically designed to protect, restore and illuminate all shades of red hair; even after 30 washes.
Ruth Roche, a fellow redhead as well as Pureology Artistic Ambassador understands first-hand what her clients are looking for when it comes to radiant hair with lasting rich color.
The Reviving Red system of concentrated oil-infused formulas delivers protective Jaljala oil and Lycopene extract to help prevent colour bleeding and fading. The Reviving Red system also features the Oleo Antifade Complex, exclusive to the Pureology Oil-Care segment, which is composed of a powerful blend of sunflower oil to replenish hair’s natural lipid layer and sunflower seed extract to protect hair from free radical aggressors. The protective lipid layer helps seal the cuticle in addition to hydrating to delivering 4x the active ingredients.
Pureology products are made of zero sulfate in the entire line of shampoo, conditioners, masques and styling products along with Anti-Fade Complex to assist with maximum color retention.
When I tried the Reviving Red line of Pureology products, I instantly noticed how much healthier my hair looked and color was restored. Even a neighbor in my building complimented me on how good my hair looked, even after a long day at the office.